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Claudia Munn: Driving Commercial Excellence and Purposeful Leadership in Complex Times

Posted on 17/06/2025

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In a world where business landscapes shift with relentless speed, leadership demands more than experience—it requires clarity, courage, and a deep commitment to both people and performance. Claudia Munn, CFO and transformational leader, embodies this balance with remarkable poise and precision.

About Claudia Munn

Claudia Munn is a commercially focused CFO with over 20 years’ experience in blue-chip and tech-driven companies. She has led successful exits and secured significant funding, blending strategic vision with operational delivery.

For Claudia, having a team is a huge privilege, and she believes leadership is not about hierarchy but about empowering people to do their best work. Her leadership philosophy was shaped by early experiences with hierarchical and biased management styles—less common today but impactful nonetheless—which taught her how not to treat people to get the best out of them. 

Nobody wakes up wanting to have a bad day at work, and this clarity has driven her commitment to transparency, accountability, and empowerment. She credits Mark Creighton, former CEO at Avado, as a key influence. His balance of inspiration and results-driven leadership, breaking down challenges into clear, manageable sprints, has stayed with her and continues to shape her approach.

Commercial Leadership with Purpose

Now focused on the electric truck sector, Claudia is determined to lead the charge on sustainability. She emphasises that leaders must truly walk the walk to drive the change needed to reach carbon neutrality within our lifetimes. For her, purpose and profitability go hand in hand, both requiring discipline and rigour to deliver real change.

Balancing the demands of senior leadership with personal wellbeing comes down to ruthless time planning. Making time for exercise is non-negotiable as an effective stress buster.

Championing Future Leaders and Inclusive Culture

Although Claudia never had a formal mentor, she embraces mentorship as a vital leadership responsibility, leading by example and supporting future leaders whenever she can. She sees this as essential for building sustainable and resilient teams.

When reflecting on what it means to be a woman in business, Claudia is clear that her gender does not shape her performance—other qualities do. This unapologetic focus on merit and capability aligns with the evolving C-suite ethos, where diversity is rightly celebrated, but leadership is ultimately defined by impact and vision.

A Legacy of Impact and Forward Momentum

Claudia Munn exemplifies leadership that combines strategic foresight with disciplined delivery. She is a CFO who drives transformation—successfully navigating exits, securing funding, and enabling rapid growth across competitive and evolving markets.

Her leadership is grounded in the belief that empowerment, clarity, and accountability unlock extraordinary performance. For today’s business leaders, her approach offers a timely reminder: that high performance and human leadership are not mutually exclusive, but mutually reinforcing.

In a world defined by complexity and constant change, Claudia is not merely adapting—she’s setting the standard for what impactful, purposeful leadership looks like now and in the future.

 
 
 

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