Customer Experience (CX) is a crucial factor when it comes to company success, and whilst the company may offer an excellent product at a competitive price, the business may still fail to retain its customers if it is unable to deliver a satisfying customer experience. That is why it is so important to invest in building strong customer relationships, providing quality customer support, and doing it in a timely manner in order to minimise possible losses in the long run. 

One potential solution would be to invest in cloud computing. Complete customer satisfaction is becoming increasingly difficult to achieve, so it is critical that customers have access to the best type of support: it has to be fast, available via multiple channels, and the information presented must be clear, compact, and easy to find on the company website. 

In today’s fast paced world, customers expect immediate solutions, and being placed in the phone queue is no longer seen as acceptable, which is why businesses need to adapt to the evolving customer demands. Many cloud platforms have been specifically designed to accommodate multichannel communication, whilst customer relationship management (CRM) tools provide additional benefits that help companies make the best use of customer data and therefore easily achieve their customer relationship goals. It is also a great tool that customer service representatives can use in order to engage with their customers effectively, as information can be shared easily via cloud. There are plenty of service providers such as Salesforce who continue evolving customer engagement solutions that help businesses manage customer relationships in a more meaningful and effortless way. 

Although adopting the use of a CRM system may be a viable solution to enhance customer support and overall CX, it may also be a costly one. Fortunately, 41% of CRM systems can be accessed via the cloud. Cloud providers offer pay-as-you-go plans, so your company may choose a subscription that matches its needs and is aligned flawlessly to the strategic growth of your business. 

There is a variety of options to choose from when it comes to picking a CRM system for your business, but it is important to make sure you are investing in a cloud provider that is best suited to your business’s needs (please see our article discussing this in more detail: “Brief Overview of the Key Cloud Service Providers”). 

If a complete migration to cloud is not viable for your company, there is an option of a hybrid cloud solution - which means you can continue using the in-premise tools that work well for your business and only replace certain aspects with cloud based solutions. In fact, according to a report from Deloitte, “More than 90% of global enterprises will rely on hybrid cloud by 2022.”

The use of cloud technology results in enhanced business agility and flexibility, gives access to more advanced and personalised features, enables innovation, allows to store and analyse huge amounts of customer data, simplifies security, and reduces costs. All of the above in turn improve the CX, increasing customer loyalty and sales.

If you’re not yet reaping the benefits of cloud computing, it may be time to consider migrating your business to cloud or hybrid cloud to ensure you are ahead of your competitors and your CX not only matches but exceeds the high expectations of a modern customer. 

At Savant, we work with thousands of candidates who specialise in the cloud domain (architects, engineers, DevOps, and developers to name but a few) who could add value to your business if you already have or are currently looking to implement a cloud migration strategy. Similarly, we are connected to hundreds of companies who rely heavily on cloud services and are on the lookout for brilliant talent to make sure that they make the best use of cloud technology. Our goal is to continue building strong relationships with our candidates and our clients in order to connect them in a meaningful way that is shaped by our knowledge, integrity, and our passion for quality.

For more information please visit www.savantrecruitment.com or contact the technology team directly at technology@savantrecruitment.com

Please do not hesitate to get in contact for a consultative discussion on how we can help you recruit top talent. 

We look forward to hearing from you.