The pandemic last year has accelerated the retail industry by 5 years experts have said to transition from instore to online. The lockdowns last year was a period where retailers were given a lifeline to continue trading while all nonessential shops were forced to close their doors.
While this transition was set to make a mark in the next 5 years or so, it has become our reality today. And the only way for businesses to sustain and win in this digital-first market is to move the needle on online retailing through advanced e-commerce suites like Salesforce Commerce Cloud.
Among all the other e-commerce tools, the Salesforce Commerce Cloud platform is at the forefront of the digital commerce market today. This means that the adoption of two of its strong arms – Salesforce B2C Commerce and Salesforce B2B Commerce is on the rise.
But the question is - which Salesforce Commerce Cloud solution should you count on?
This may sound cliche, but it depends on your business requirements. There has been a lot of speculation in recent times around the differences between the two Salesforce e-commerce solutions in terms of functionalities, platform requirements, and capabilities.
However, before understanding the dissimilarities between both these platforms, you must know some crucial things about them.
Salesforce B2C Commerce Cloud is one of the leading enterprise cloud platforms that lets you transform the customer shopping experiences across various digital channels.
The Salesforce B2C Commerce is a highly scalable tool, which, if used right, can be very powerful. For example, increasing website traffic - the platform will allow you to scale your website as per your modern business needs.
Not only this, but it will also allow you to control multiple sites from a single location. Let’s say that you have launched a website in the UK, France, and Germany, and want to sell goods or services across other multiple countries. In this situation, you would ideally require a unique website dedicated to each nation. As the Salesforce B2C Commerce supports different locales, it will enable you to control and run all your websites from a single spot, with minimum configurations!
But what makes the Salesforce B2C Commerce platform an unparalleled B2C e-commerce tool?
It’s the platform’s business-ready capabilities that aren’t just limited to websites and mobile apps but stretched out to other digital spaces like social media platforms, emails, etc. This lets you interact with your customers – anytime, anywhere and in real time too!
B2C or retail consumers are not the only ones shopping online. In the epoch of technology and the internet, businesses have also begun using Salesforce to make online purchases. Would you believe it!
Thus, the Salesforce B2B Commerce Cloud was introduced.
The solution is built within the Salesforce Lightning platform to let you connect all your CRM and commerce data on a centralized platform for a “360-degree customer centric solution”.
Salesforce B2B Commerce in comparison is about getting into the cloud-first approach and personalizing your website tailored to the needs of a specific industry.
Moreover, the tool offers above-par functionalities to its users, including quick reordering, advanced searching and faceting, campaigns and promotions, and subscription-based models.
While both the B2C and B2B commerce websites may look pretty much the same, there are a couple of differences between the two. So, let’s see how the Salesforce B2B differs from the B2C Commerce Cloud.
If you are a B2C retailer, then start to define what your core objective is? Typically speaking it will likely be to attract a vast scale number of shoppers and bring them to your commercial storefront. And the best way to do it is by adopting Salesforce B2C Commerce Cloud. The B2C platform comes with a lot of scalable functionalities to handle heavy traffic on the site.
A good example would be a clothing retail store that sells products to a large mass group of retail shoppers interested in buying smaller or lesser quantities of products from the same site at the same time.
On the other hand, if you are a B2B seller, then you would have a small set of business buyers who would be interested in making massive product purchases through different digital channels.
In this case, all you require is Salesforce B2B Commerce Cloud that can handle extremely large purchase orders.
For instance, Salesforce B2B Commerce is perfectly tailored for an industrial manufacturer selling a large number of items to hundreds of factories that may be reordering those items every month. Thus, the platform delivers quick reorder functionalities for frequent, sophisticated product orderings.
We hope that this information might help you to figure out the best suited Salesforce Commerce business model for your industry.
In addition, we’d love to hear how you’re using it now, and what you’d really like to get out of it.
That's why at Savant Technology Recruitment we have partnered with CloudGaia.
A platinum Worldwide Salesforce partner - with more than 10 years of experience dedicated to building digital solutions on the Salesforce platform. Our partners team of cloud experts, developers and product support specialists has extensive experience working with Salesforce cloud platforms and APIs. They can provide professional service for all Salesforce.com products as well as Technical Architecture and Integration of Data and Systems.
Our strategic partnership allows our customers to find talent within specific areas and markets that business leaders typically do not know where to find top talent. This initiative alliance has helped large and SME firms to be connected to candidates that have been technically assessed to bring high level top talent in the ecosystem.
Through our partnership, professionals have been introduced to our partners who will put them forward for an interview.
If you would like to find out more about how our partners have supported our customers and in turn help you with your recruitment needs, please do not hesitate to contact us via technology@savantrecruiment.com or visit us at www.savantrecruitment.com
