How gamification makes CRM more successful - the example of Salesforce
CRMs are key for many companies to ensure business growth and success especially for Sales teams, however, it might be hard to ensure that your employees are using them in the most correct and effective way. The reasons behind this could be the following: a) it’s difficult to make your team members adopt new behaviours; b) sales jobs are known to be arduous by nature, adding CRM on top of it can feel like an extra burden to your employees; c) there is no personal incentive for your employees to use the CRM system your have in your company.
This is where the Gamification of CRMs emerges to overcome this challenge. Gamification makes it appealing for your employees to deliver a better sales performance, which is incentivized by virtual feedback and rewards. This is done by establishing targets like milestones, team races, or goals, encouraging and motivating your teams to be more successful and by promoting friendly competition within the organisation.
There are individual softwares that can be connected to your already existing CRM to create this gamification system within your organisation. However, there are platforms that do both in one, like Salesforce, with their app Gamify.
Salesforce is very customizable, so you will be able to choose from different apps and features to use what is more convenient for your own business model. It’s gamification system is based on point scoring, competitions and contests that are done within the platform. These will be based on your team’s number of calls, meetings, proposals and closed deals.
This way, Salesforce cultivates friendly and fun competition within your sales team. It will also help promote personal winning sales behaviours by starting and promoting challenges to your sales employees and ensuring that quotas are achieved. Not only does it incentivise sales, but also helps in keeping track of all your sales data, as employees will feel motivated to input all information on your CRM system. This is because the gamification of the system will help incorporate the behaviour of always adding the relevant data to its specific place. This ensures compliance and helps track the employees and company performance, making your company’s data more accurate for internal analysis and strategic planning.
The cherry on top of the cake is the fact that the Salesforce platform uses Artificial Intelligence to provide your company with a smarter selling and coaching system. Your team is motivated by gamification to add all the data to the right place and Salesforce does the rest. The platform will use that data to automatically identify if there are specific sales aspects where your employees are falling behind and suggest to them and their managers with training and coaching to increase performance.
This is not only beneficial to increase your company’s sales, but it will also make your life easier when it comes to new hires, as new company members will be able to join those competitions and hence track their colleagues' work to understand what is expected of their own future performance within the company.
To sum up, Salesforce will help your sales team with the following:
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