Early in January 2023, salesforce announced the launch of the automotive cloud. Continuing from the last blog in this series, this week, I’m happy to share more on Salesforce’s automotive cloud and the potential it has in combination with commerce cloud. 

With the automotive cloud, companies can deliver differentiated, immersive in-car experiences which are supported by real-time personalisations. Automakers can bring together car and driver data to create experiences across sales, marketing, commerce and service. Combined with commerce cloud, automotive companies can now reimagine their digital car-buying experiences through:

1. Digitization of car-buying to create immersive AI-powered experiences for shoppers and dealers, delivered as tailored experiences. Commerce cloud will be able to leverage merchandising tools in order to grow site-traffic, help customers find dealership locations, design product sets, enhance parts-search and extend commerce globally across 80+ languages and currencies. 
2. Improvement in order fulfilment and servicing along with accurate inventory routing, delivering omni-channel experiences that are connected through commerce, marketing and service. With the help of order management, customer service agents will be able to order automotive parts and other accessories on behalf of the customer in order to streamline fulfilment. 
3. Enhancing commerce capabilities and extending immersive experiences with innovations from other salesforce partners. By making use of integrations with ISV partners on Appexchange, auto companies can enable customers to visually customise their vehicle’s colour, trim, wheels, accessories and model with interactive 3D, virtual photography and augmented reality. 

Savant’s salesforce practice is very happy to hear about these innovations by Salesforce. New salesforce additions also often demand great talent to embed these positive updates in organisations. If you are looking for your next salesforce job opportunity or are looking for top Salesforce talent, Savant is here to help. We can support you with access to great opportunities through our long-standing client relationships and get you the best talent in the industry that can be technically vetted through our salesforce partnerships with experts and market-leading onboarding advice and consultation. To know more about how we can assist you, please reach out to us at technology@savantrecruitment.com