In early January, Salesforce launched a new commerce cloud solution which will be available this spring, that will enable automakers and automotive dealers to level up their online sales. Salesforce’s automotive cloud is set to re-imagine car buying, car driving and servicing. 

Salesforce’s automotive cloud will bring together vehicle and driver profiles to help create connected experiences at every stage of the customer journey. With the help of the automotive cloud, automakers will be able to deliver the next generation of immersive and personalised car experiences. 

Most customer interactions during a car-purchasing process take place in digital channels and most customers say that the purchase experience provided by a company is just as important as its services and products. As more and more car sales are digitally supported, vehicles are becoming increasingly connected. By the end of the decade, Salesforce estimates that connected cars (cars that share data with a variety of systems both inside and outside the vehicle) will make up around 95% of all new vehicles sold in the world. 

The challenge that comes with this opportunity is that most automotive organisations are not equipped with the human resources, processes or technology essential to harnessing this data and delivering connected experiences throughout the car buying and ownership journey. 

With the help of the automotive cloud, companies will be able to deliver differentiated and personalised experiences at every critical stage and inch closer to a future of connected and software driven vehicles. 

Savant’s salesforce practice is very happy to hear about these innovations by Salesforce. New salesforce additions also often demand great talent to embed these positive updates in organisations. If you are looking for your next salesforce job opportunity or are looking for top Salesforce talent, Savant is here to help. We can support you with access to great opportunities through our long-standing client relationships and get you the best talent in the industry that can be technically vetted through our salesforce partnerships with experts and market-leading onboarding advice and consultation. To know more about how we can assist you, please reach out to us at technology@savantrecruitment.com