In times of economic uncertainty, Salesforce is focussed on making sure that its customers are able to get the most out of their investments. Continuing from the last blog in this series, here are some more cost saving and efficiency improving innovations from the Salesforce Winter 23 release. 

1. Enriching profiles with cloud storage 

By leveraging a pre-built connection to bring in data from google cloud storage to customer data platform, integration and maintenance costs can be reduced. This is possible through the new marketing cloud feature - the CDP connector for google cloud storage. Through this, customers are able to leverage cloud storage attributes which can enrich customer profiles and also optimise segmentation and personalisation. 

2. Decreasing churn and increasing automation 

Enterprise self-service for communications cloud allows automation to move, add, change or delete services for bulk and multi-site subscription management. Through this, enterprise self-services allows you to eliminate steps and scale transactions to improve customer satisfaction. This innovation will help customers reduce costs to serve and churn while increasing automation and customer satisfaction. 

3. Making better use of commerce

With new enhancements to B2B and B2B2C commerce, customers can enable recurring revenue models for B2B and B2B2C using pre-built integrations that connect revenue cloud to commerce cloud. It also enables shoppers to search for products on B2B webstores and also gain more insight into shopper intent with semantic search.

Savant’s salesforce practice is very happy to hear about these innovations by Salesforce. New salesforce additions also often demand great talent to embed these positive updates in organisations. If you are looking for your next salesforce job opportunity or are looking for top Salesforce talent, Savant is here to help. We can support you with access to great opportunities through our long-standing client relationships and get you the best talent in the industry that can be technically vetted through our salesforce partnerships with experts and market-leading onboarding advice and consultation. To know more about how we can assist you, please reach out to us at technology@savantrecruitment.com