The early days of the pandemic forced companies to tighten up their CRMs as a matter of survival.
Today, almost a year later, business leaders are transforming and adapting their CRMs to leverage their marketing and ecommerce. Yet, there are still myths around what it means to be a digital first business.
We’re here to crack some of those misconceptions wide open with the facts around Salesforce — a collection of tools for connecting people everywhere no matter how they engage –- whether on your website, on social media, in your ecommerce storefront, your portals, and more.
If you’re still thinking about how your company can deepen your customer relationships through seamless marketing, ecommerce, and other online experiences, then continue to read on.
Myth #1: Salesforce is just a tool for salespeople
I think this myth comes from the potential fact that Salesforce got its start and rose in popularity globally because of salesforce CRM automation.
However, this now is further from the truth. Looking at the past 21 years, Salesforce's growing ecosystem of both partners and customers has prompted tools designed for marketing, ecommerce, NGOs, healthcare, and more.
So while you don't necessarily need a sales team like before because of the digital world making sales people obsolete arguably, you do need more than just technology and this is where Salesforce comes into play.
In the age of the all-digital customer, brands must now deliver personalized and connected digital relationships. When first starting out on your Salesforce transformation journey you will need to sit with your sales, marketing and IT teams in order to document and review all your main challenges and opportunities from all angles to leverage your outputs across brand awareness, customer retention, customer loyalty, purchasing behaviours,etc.
This year especially has been pivotal for retailers who are forced to close their doors throughout for the majority of the year - and so implementing an ecommerce solution was critical to ensure they do not become another fatal static of going into administration and closing down. Today, as we are seeing lockdown restrictions easing, retailers are conversely now pushing new projects involving “return to store” incentives to further capitalise not just on their losses but to leverage from the pent up demand of customers also wanting to return in store after so long.
While the Salesforce Marketing cloud (SFMC) is indeed an email marketing tool that sends marketing email correspondence on automation to a company’s data list of customers, segmented by demographics like budgets, product interests, etc - there is a lot more involved with the tool for leaders to leverage.
SFMC is quite literally one of the best marketing strategies of our time. Every business leader can agree that the expenses to continue to attract new clients is higher than the expense of maintenance. Catch up with existing customers to assist them with benefiting from the products they purchase, and by keeping an open discussion, you can start to develop brand ambassadors who will impart your products and content to their organization – or cross/up-sell. This recent way of “social selling” is how companies need to encompass and build brand loyalty with them and their customers.
SFMC can also be used to create “after-sales” marketing activities. The options are unlimited. So when you are defining your business objectives, decide on how you will plan to leverage the tool to add to your business bottom line in a sustainable way. The options are unlimited. Another key part of SFMC is that it coordinates with all other Salesforce clouds, so your whole company working across different departments can appreciate these advantages. For example, you can share data between the marketing team and the sales team, and optimize the workflow to increase collaboration between the marketing team and the customer success team.
Indeed, even businesses without a customary advertising group can appreciate SFMC on the grounds that you can utilize SFMC as a cycle streamlining or marketing advancement apparatus for inward assets.
There are several Salesforce Clouds, each solution is a business-scaling piece of technology that helps each area of a business streamline and optimize their workflows.
It automates processes across the business, removes bottlenecks, builds brand equity, and increases business ROI.
Salesforce is a significant investment for any business, but many will only dip their toe into the Salesforce ecosystem for the CRM or Marketing Cloud solution, and miss out on the full value it can deliver.
The most common being Salesforce Lighting, Commerce, Service, Mulesoft, Apex, CPQ - mainly because you still believe the Salesforce myths that are out there.
These are just some of the ones we hear from our Salesforce clients.
If you’d like help debunking your own myths and increase the value of your Salesforce investment, we’re here to help.
We’d love to hear how you’re using it now, and what you’d really like to get out of it.
That's why at Savant Technology Recruitment we have partnered with CloudGaia.
A platinum Worldwide Salesforce partner - with more than 10 years of experience dedicated to building digital solutions on the Salesforce platform. Our partners team of cloud experts, developers and product support specialists has extensive experience working with Salesforce cloud platforms and APIs. They can provide professional service for all Salesforce.com products as well as Technical Architecture and Integration of Data and Systems.
Our strategic partnership allows our customers to find talent within specific areas and markets that business leaders typically do not know where to find top talent. This initiative alliance has helped large and SME firms to be connected to candidates that have been technically assessed to bring high level top talent in the ecosystem.
Through our partnership, professionals have been introduced to our partners who will put them forward for an interview.
If you would like to find out more about how our partners have supported our customers and in turn help you with your recruitment needs, please do not hesitate to contact us via technology@savantrecruiment.com or visit us at www.savantrecruitment.com
