Businesses worldwide are transitioning to the digital landscape and their priorities are agility and protection against disruptions. However, agility can lead to poor customer experience and cluttered business processes. This is where salesforce comes into the picture, it integrates different departments and functionalities including marketing, services, sales, and customer management and ensures coordination between different business lines. Salesforce also updates its functionality and adds new tools to include the latest trends and technologies in the market.
Here are some of the top salesforce trends for 2022 that you should keep an eye on.
1. Customer 360
Salesforce's customer 360 integrates the breadth of salesforce software solutions. It helps businesses connect with their customers through a unified internal operation. It helps with collaboration between all teams by unifying sales, analytics, IT, marketing, services, and commerce under one CRM platform. Businesses can automate repetitive tasks using Einstein AI, secure data with mulesoft and monitor it in real-time using tableau, these are some of the few things customer 360 can do for businesses. Furthermore, salesforce has also created a portfolio of addons to boost the functions of customer 360.
2. Health cloud 2.0
Salesforce has analysed the evolving needs of the healthcare centres and patients since the Covid-19 pandemic and has made changes to its health cloud to create the new salesforce health cloud 2.0. It is a digital solution for companies to manage vaccinations, health assessments, and contact tracing, and help medical organisations deliver a better healthcare experience. Health cloud 2.0 is a culmination of solutions for all players in the healthcare and life sciences industries.
The recent event “The Dreamforce 2021” by salesforce used Health cloud 2.0 for employing Dreampass to keep all the data safe and secure by enabling COVID-19 security logs for every patient/participant. It allows healthcare institutions to provide personalised care from any location and provide patients with personalised and hybrid healthcare services.
3. Flow orchestrator for Salesforce
Automating processes is becoming increasingly important, as they are becoming more complex and diversified over time. The likelihood of miscalculations, reduced customer satisfaction, lost income, and a number of delays grows as the records being maintained by a business increases. Salesforce has created a “flow orchestrator” to avoid situations like these; through this solution, salesforce administrators are able to set up, automate and install commercial enterprise procedures more quickly with the help of this product. This feature helps automate operations through clicks and not coding.
Cloud-based platforms and automated solutions are becoming more and more prevalent in the workplace. Since its inception, salesforce has been getting stronger in the way it is adapting constantly to the modern work environment. Customers are always demanding quick and hassle-free service and the salesforce’s approach with digitised solutions provides an adaptable, flexible and simplified framework for complex business problems. It is important now more than ever to stay on top of the trends in the salesforce domain.
Savant is informed by market research and has a specialised salesforce team with extensive experience and expertise in salesforce talent solutions. If you are on the path of digital transformation and are migrating to salesforce as your main CRM platform, Savant can support you with the best talent in the industry that can be technically vetted through our salesforce partnerships with experts and market-leading onboarding advice and consultation. To know more about how we can assist you, please reach out to us at - technology@savantrecruitment.com
