Salesforce has been helping businesses automate and manage their customer databases and business processes for more than 2 decades. Since CRM systems are known for their robustness and vitality, salesforce has constantly updated its features and added new tools to keep up with the latest technology in the industry and trends including - 

AI Driven Processes 

Salesforce has entered the AI and machine learning arena with Einstein. Customer behaviours can be predicted and can prove useful for insights that can be gathered from salesforce einstein’s massive datasets and predictive models. Salesforce’s tableau connections will also allow businesses to harness intelligence and analytics using machine learning and AI in conjunction with the CRM platform. 

The importance and relevance of AI and machine learning is increasing rapidly, these technologies are making it possible for platforms and digital tools to analyse data like humans and produce significant insights. Salesforce Einstein has allowed users to analyse large datasets, derive valuable insights from their databases and predict the behaviour of customers. 

Salesforce Blockchain Technology

Blockchain technologies gained prominence in 2021 and gained a lot of attention. However, blockchain technology isn't only about cryptocurrencies, using salesforce’s low code platform customers are able to maximise technology by sharing verified and dispersed data across a secure network of salesforce third parties and clients. Salesforce blockchain enables creation of applications, processes and blockchain networks by salesforce users, the primary function of this technology being the ease with which a range of different parties can get access to and exchange data. Optimising this technology will continue to help companies save time and money by validating, recording and preserving data from many partners in the network. 

Hyperforce 

Thanks to salesforce, companies all over the world can now make use of the public cloud. The new generation infrastructure design through using standardised tools, software development methods, deployment patterns and security procedures can make use of public cloud partners which may enable businesses to expand swiftly while still maintaining local data storage requirements. 

Given the flexibility and efficiency of public cloud combined with hyperforce greatly cuts down on deployment times, allowing salesforce to grow rapidly. The first phase of hyperforce’s rollout is now taking place and by the end of 2022, salesforce plans to have hyperforce operational in 16 countries so you can expect to hear more about this in the coming months!

Image credit : Salesforce.com

Cloud based platforms and automated solutions are becoming more and more prevalent in the workplace. Since its inception, salesforce has been getting stronger in the way it is adapting constantly to the modern work environment. Customers are always demanding quick and hassle-free service and salesforce’s approach with digitised solutions provides an adaptable, flexible and simplified framework for complex business problems. It is important now more than ever to stay on top of the trends in the salesforce domain.

Savant is informed by market research and has a specialised salesforce team with extensive experience and expertise in salesforce talent solutions. If you are on the path of digital transformation and are migrating to salesforce as your main CRM platform, Savant can support you with the best talent in the industry that can be technically vetted through our salesforce partnerships with experts and market leading onboarding advice and consultation. To know more about how we can assist you, please reach out to us at - technology@savantrecruitment.com