In this digital age, it has become imperative for companies to have an online presence. Whilst the traditional approach to this has been to create a company website, the relevance of native mobile apps has increased exponentially in recent years. The difference in approaches to designing websites and apps from a user experience as well as user interface perspective is helpful in understanding the market for UX/UI Designer roles at the moment.
In a general sense, the fundamental goals and purposes of websites and mobile apps differ. Traditionally, a website’s role is to provide information to the user whilst mobile apps are much more task-oriented. The user will more likely browse a website and give more time to its different functionalities than they will give to a mobile app, where there is a clear objective to complete (this could be a purchase, getting directions etc).
This feeds into the nature of websites and native mobile apps themselves. Since desktop websites are on physically larger screens, there is more potential for a variety of jobs to be enacted. There are also greater opportunities for creativity with the UI. Mobile apps are on smaller interfaces and therefore there is a narrower variety of creative liberties that can be made. For example, there is a more finite amount of suitable text sizes. With these limitations, functionality is key to the design of native apps and this demands simplicity. With a touchscreen, the interaction users have with mobile apps is faster and more efficient than with a website and this makes them perfect for quick tasks in comparison to websites.
One may consider the creative limitations of native apps as a potential cause of the disparity between the amount of current web and mobile app UX/UI designers. It is also notable that mobile app designers must be skilled in developing apps for the multiple operating systems (ie iOS, Android) whereas website design is easier in the sense that one doesn’t need to create multiple forms of the website for different desktops. Furthermore, mobile apps are still relatively new in comparison to websites, but it is undeniable how their relevance and popularity has increased in recent years, a process that has accelerated thanks to the pandemic.
The question of how many apps people are willing to download onto their phones adds another element of competition for mobile apps that is not a concern with websites. This issue in particular is addressed through the most recent development in web and mobile app design: progressive web apps. We will be exploring the use of progressive web apps further in our next blog.
Savant is informed by market research and has a specialised Digital Design team with extensive experience and expertise in UX/UI talent solutions. If you are looking to build or expand your Design function, Savant can support you with the best talent in the industry with experts and market leading onboarding advice and consultation. To know more about how we can assist you, please reach out to us at - email@example.com